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ELLEN FITHIAN
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Hay Day Banner Ad
Project type
Display
Role
Art Director
Banners ads for Hay Day game by SuperCell.
The top row ads were re-targeting previous players.
The second row were created to increase awareness and acquire new players. Sometimes a concept comes while doing research, which in this case, was actually playing the game. All of these game features happened during lunch hour or before going to bed.
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